Creating a video is one of the skills commonly taught to children in primary school today. Indeed, the phenomenon of YouTubers is linked to them. They are personalities who can offer exciting content to their viewers in a funny, appealing and exciting way, which is very close to creative work with information. If you're thinking about how to present information, there are several things to consider about video:

• It is increasingly common to see presentations either wholly pre-recorded or live via video conferences. In both cases, video is used as a medium not for entertainment but as an intrinsically professional medium.
• Everyone is familiar with video as an educational tool, whether from a Creative Information Work course, MOOC, or other occasion. The ability to make and process an instructional video, from the technical to the didactic and content grasp, will be one of the primary lecturer or teacher competencies.
• Video as a tool for self-education - we will address this topic in a separate subsection.
• Video as a tool for self-presentation - so far, we have talked about self-presentation mainly as an activity on the web or social networks. For many people, however, video is an important personal marketing tool.

At the same time, it must be emphasized that video production is nowadays one of the skills that a large number of professions must - at least in its basic form - master. In the Czech environment, it has been reported that radio workers have to make short videos for the web, teachers also work with this medium regularly, it appears in the work of police officers, etc. While earlier it was an activity that required relatively expensive equipment, today almost every tablet or mobile phone has a camera capable of shooting simple videos, but with much better lightness also a camera. Today's DSLR cameras can shoot video in orders of magnitude better quality than devices costing tens of thousands in the analogue era, about a decade ago. Today, we highly recommend using HD or, ideally, Full HD quality for video recording.

• Nowadays, video can be captured using almost any device - phone, tablet, camera, webcam or camera. It's a good idea to choose the appropriate format depending on your plans for your video. If it is a purely private video, it is preferable to use the simplest. If the video is to be shared and presented publicly, it is recommended to use adequate technology. In general, lights are probably the most challenging and most complex to access today. It is, therefore, the light that should be given the utmost care. Something can be provided in post-production, but don't expect miracles.
• An integral part of video production is the script. It's a good idea to write down and lay out how you want to film what and why, but also prepare the required text you will say. The more careful the preparation and thought that goes into the video, the better the results usually are. Some people are comfortable with memorizing all the text. Others need a sticky note with bullet points under the camera. The general advice is to practice carefully at least the problematic words and phrases. And, of course, the first two or three sentences will help you bounce back for the following speech.

• It is essential to define the target group, i.e., to answer the question of what and how it will be communicated. This is also related to the identification of the transmission medium or format. In most cases, we choose the available technology (in the worst case, a mobile phone on a selfie stick). The output medium is usually a YouTube video with controlled and restricted access or public. Before creating a video, consider what kind of interaction you expect with your audience. You'll set up your YouTube video accordingly, but you can also tweak the script or insert links during post-production.
• After these preparations, it is possible to proceed to the shooting. It is highly recommended that any cut you feel has been successful be shot at least twice.

• A phase that is sometimes a bit forgotten in video is post-production. Many (even free) editors are available that allow you to edit, edit, and improve the footage. Both video-making and post-production can be approached in a very unique way. And the original method.
• The final stage is sharing and presenting the video, which may involve uploading it to YouTube and other active work with it, such as sharing it on social media or embedding it on the web.

If you're looking for free video editing tools, Microsoft's Movie Maker for absolute beginners or the free Avidemux can be recommended. Touchscreen editors can also be used to work with video. For example, Apple's iMovie (which also exists for Mac OS X) or KineMaster for Android. Demanding users will be well served by Adobe Premiere.

What to make a video about that you use to educate yourself? Here, we offer at least some ideas that are usually relatively easy to implement:

• A conversation with the future me. This is an essential reflective technique where students record conversations with themselves over time. In it, he can structure what he would like to be able to do and who he would like to be. Based on this knowledge, working on self-determined and self-directed learning is possible.
• Study Report. Ongoing assessment reflection enables a person to be regularly aware of what they are studying, in what context, what progress they are making or where they are heading, and what they are not doing well or missing during their studies. This tool can be used either for one's use and self-reflection or as an output for a teacher or mentor. In this case, the latter sets out some recommended areas that the student should be confident to talk about.
• Video education. A self-learning method where you choose a topic and make an educational video about it. This forces a person to grasp the issue independently, thinking about facts, formats, and possibilities. Compared to the text form, this way of working requires an entirely different approach and can train the ability to discuss the problem excitingly actively. And think outside the box. If well produced, these videos have good potential for sharing or can be made into cycles on a particular topic. Some may find it helpful that, in this case, they are not just learning for learning's sake but creating an artefact that others can use as a form for presentation.